COURSES

International Relationships with emphasis on gastronomy

Tourism Marketing with emphasis on gastronomy

EDUCATION

PhD, Department of Business Administration of Food and Agricultural Enterprises, University of Patras (2018).

MBA – Food Business Management, Department of Business Administration of Food and Agricultural Enterprises, University of Patras (2012).

BSc - Business Administration, Department of Business Administration, Athens University of Economics and Business (2010).

BRIEF PROFILE

Dr. Ifigeneia Leri previously worked at the University of Vienna as a Postdoctoral Researcher, Lecturer, and Assistant Professor (Department of Marketing and International Business), as well as at the University of Patras as Teaching and Research Staff (Department of Tourism Management) and Visiting Lecturer (Food Business Management MBA - Department of Business Administration of Food and Agricultural Enterprises). In addition, she completed an internship at the "World Food Travel Association," which focused on promoting Greek gastronomy tourism around the world and informing the Greek public about global gastronomic tourism trends. Her research has been presented at international conferences such as EMAC (European Marketing Academy), EIBA (European International Business Academy), and AIB (Academy of International Business) and published in international scientific journals (Tourism Review, International Journal).

RESEARCH INTERESTS

• Quality and optimization of tourist experiences.

• How stereotypes about brands influence consumer purchasing decisions.

• The importance of tourists' emotions and personality traits in their consumption decisions.

• Business repositioning on the world map.

• Food waste: effects and strategies for improvement.

• Marketing strategies in social media and consumers.

PUBLICATIONS

Kunz, S., Florack, A., Leri, I., Schmied, A. and Alves, H. (2024), “The challenge to be different in influencer marketing: why and when negative meanings of influencers transfer to brands”, International Journal of Advertising, 1–25. https://doi.org/10.1080/02650487.2024.2430861

Leri, I. (2022) Wine Tourism, in: Buhalis, D., (ed.), Encyclopedia of Tourism Management and Marketing Edward Elgar Publishing, Cheltenham.

Leri, I. and Theodoridis, P. (2020), "How do personality traits affect visitor’s experience, emotional stimulation and behavior? The case of wine tourism", Tourism Review, 76(5), pp.1013-1049.

Leri I., Theodoridis P. (2020) Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience. In: Kavoura A., Kefallonitis E., Theodoridis P. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham.

Leri, I. and Theodoridis, P. (2019), “The effects of the winery visitor experience on emotions, satisfaction and on post-visit behavior intentions”, Tourism Review, 74(3), pp.480-502.